Strama Paper

KEY INTERNAL FACTORS | FORCE | WEIGHT | RATING | WTD SCORE |

INTERNAL OPPORTUNITIES | | | | |

1. | Strong ethical culture | Culture | .10 | 3 | .30 |

2. | Revenue is the first among the competitors | Finance | .15 | 4 | .60 |

3. | Highly motivated sales force | Marketing | .10 | 2 | .20 |

4. | Good corporate image | Management | .10 | 4 | .40 |

5. | Technological competencies | R&D | .10 | 3 | .30 |

6. | Strong R&D | R&D | .10 | 3 | .30 |

INTERNAL WEAKNESSES | | | | |

1. | Price competitiveness | Marketing | .10 | 2 | .20 |

2. | Customer complaints in prepaid services | Operations | .10 | 3 | .30 |

3. | Inconsistency of network signals | Productions | .05 | 2 | .10 |

4. | Operational efficiency issue | Operations | .10 | 2 | .20 |

| TOTAL | | 1.00 | | 2.9 |

I-F-E MATRIX

I-E MATRIX

I

IV

VII

II

VIII

VI

III

V

AVERAGE

2.0-2.99

WEAK

1.0-1.99

STRONG

3.0-4.0

MEDIUM

2.0-2.99

LOW

1.0-1.99

HIGH

3.0-4.0

PLDT

IFE =

EFE =

IX

TOTAL EFE WEIGHTED SCORE

TOTAL IFE WEIGHTED SCORE

CELL I STRATEGIES

- Grow and Build

* Intensive

* Integrative

1.Market development

2.Market penetration

3.Product development

4.Forward integration

5.Backward integration

6.Horizontal integration

7.Concentric diversification

RAPID MARKET GROWTH

QUADRANT II

QUADRANT I

QUADRANT III

QUADRANT IV

SLOW MARKET GROWTH

STRONG COMPETITIVE COMPETITION

WEAK

COMPETITIVE COMPETITION

In Grand Strategy (GSM) PLDT is located in Quadrant I where applicable strategies are market development, market penetration, market development , forward integration, backward integration and concentric diversification.

INTEGRATION STRATEGIES

1

Forward Integration

2

Backward Integration

3

Horizontal Integration

INTENSIVE STRATEGIES

 ...