Clean Life Assignment

MARKETING MANAGEMENT

Executive Summary

Clean Life Company was established in 2010. New product comes to launch which would be attracted in the market place. Launching of new product would increase income, give new experiences and challenges in the modern business world.

1 .A brief history of Clean Life Company

Clean Life is the high quality soap which comes up with the idea of the health and hygiene to a billion people. By the 2013’s, the growth of the company’s mail order business was spurred. After that Clean Life expanded its product extensions beyond soap and related products to include laundry, dishwashing and household cleaner products. Products were manufactured under strictly hygiene conditions. Clean Life Company offers service in many ways:

* Delivery service order

* Establish the Clean Life Club for the loyal customers to purchase items on the installment program

2.Customer needs and market segmentation

Clean Life products target mainly towards housewives and secondly children and elderly and lastly the rest of all people in all area who really care about health and hygiene. Clean Life would like to launch a new product that is not popular .

3.Product extension

I would like to recommend a product extension “ Dry Shampoo and Waterless Body Bath “ for our Clean Life Company .The new major target segment would be hospitalized patients and minor target for campers ,mobile hairdressers, gym members and care workers . 4. Customer value creation

Clean Life Dry Shampoo and Waterless Body Bath

Total Customer Benefit Total Customer Cost

Product Benefit Monetary Cost

* Don’t require water - Shine and soft hair...