Marketing

Delivering transformation services to Small and Medium businesses in the UK to move their technical workloads on the Cloud.

Problem Statement: Cloud computing has revolution the way in which businesses consume technology across the globe. More and more businesses are looking at transitioning their application and hosting needs on to the cloud. While there are strong incentives to move workloads on the cloud financially for businesses, challenges remain on how to transform legacy application and workloads to operate on the cloud platforms. Research suggest that lack of resources and expertise to build and manage cloud platforms is the biggest challenge business face in the cloud. For small and medium sized business, this is especially a challenge since migration and ongoing management of cloud platforms can be expensive and time consuming. While financial benefits are to be gained, lack of expertise continues to be a major road block for business to consume cloud solutions.

Research Topic Aims and Objectives: Identify key trends and bottlenecks for businesses to move their workloads on the cloud. Understand value that businesses look to realize by moving their solutions to a cloud platform. The needs and benefits analysis can help understand gap in market that IT transformation businesses can capitalize and focus on offering to target market segment (Small and Medium sized businesses).

Literature Review:

* Research Papers on Cloud transformation

* Reports and Data sets on cloud market

* Surveys and Consulting papers

* Academic Research Papers

Methodology: Qualitative (interviews and field research) and Quantitative (consulting reports, industry data) will be used to understand the market needs and trends along with key success factors for businesses to achieve their transformation needs.

Conclusion & recommendation:

: http://www.rightscale.com/blog/cloud-industry-insights/cloud-computing-trends-2015-state-cloud-survey...