Cincinnati Zoo

DAVID RAINIER B. CRISOSTOMO

MICHAEL VILOG

CASE ANALYSIS 1: CINCINNATI ZOO

QUESTIONS:

1. What are the problems with the existing system of the Cincinnati Zoo?

* Finding ways to both reduce its cost and increase revenues from sources such as admissions, memberships, food purchases, and merchandise purchases.

* From the point-on-sale system, only the management can assess it without considering that the zoo unable its employees to know information they needed to make better operational decisions.

* Lastly, the objective they are trying to achieve also is not usually for a non-profit organization, it’s somehow allied to mid-market companies.

2. What are the data that are available to the zoo management and staff?

Data Available for Management: Cincinnati Zoo makes use of four separate legacy point-of-sale systems with a single platform to provide data on all admission, membership, retail and food service sales. Also, more than two thirds of its $26 million annual budget is generated through its own fundraising efforts their business objectives

Data Available for Staff: Monitor the number of visitors in certain areas, the zoo staff members make their rounds to observe.

3. What are the data that are available to the zoo management and staff?

* For the Zoo’s Management, the knowledge of having a point-a-sale system would help them assess the sales and revenues easily.

* If you already know what goal to achieve, it would be easy already to think what perfect solution and what considerations should make. So, the management and its staff could realize a best strategy for the best objectives.