Marketing

Directed Study In Marketing

BBA 3350 Directed Study in Marketing

BBA 66 Huntsville |

2. If a producer creates a revolutionary new product and consumers can learn about it and purchase it at a website on the Internet, is any additional marketing effort really necessary? Explain your thinking.

I would think the more marketing of a product the more people will learn about it and would want to buy it. Not everyone has a computer and connected to the internet. More people lessen to radio and look at TV than any other medium. It would be wise to expand ones marketing efforts in others areas and not totally rely on e-commerce alone to market a product. One may cut marketing cost by solely using e-commerce based services like eBay, Amazon.com and others, but information about your product may not reach a large segment of the public which are not internet users and that’s a lot of loss profit.

3. Distinguish between the micro and macro views of marketing. Then explain how they are interrelated, if they are.

Micro marketing deals with the activities performed by an organization which is only one part of the marketing process, it is not concern with the flow of goods and services.

Both Micro-Marketing and Macro-Marketing are interrelated they each have a role in effectively matching the right goods and services that meet society needs. Looking at an individual organization that only collects and provides information about what the customer needs and wants are in a product is micro marketing, but this is very important information to producers. What good is it to have a system that produces goods and service that are not in demand and no one needs or wants. In order to have an effective macro-marketing system that delivers the goods and service that meets consumer’s needs the producer must know what those items are to keep the consumer satisfied. Customer satisfaction is what brings a customer back to purchase again and producers who do not lessen to and act upon...