Marketing Tourism

CONTENT

A. Inspired idea 3

I. Events in the first discussion 3

II. Forming an idea 6

B. Researching the market in order to affirm our idea 6

I. Researching the market 6

1. Environmental impact analysis 6

a. General environment 6

2. Market analysis 7

II. Analyze S.W.O.T 11

C. Idea description 14

I. Target market 14

II. Which services will we provide? 15

III. Mission of our company 15

IV. Services offered 15

1. Wedding anniversary party (2 packages) 15

2. Two-day tour 16

V. How the company is operated? 18

VI. Our main patners 18

VII. Human resources 23

VIII. Marketing promotion 23

IX. Overall needed capital 26

X. Other documents 27

Inspired idea

Events in the first discussion

In the fist discussion, members in our group have some ideas :

|Ideas |Specific ideas |Advantages |Disadvantages |Consumptions |

|Building an amusement park|A complex will be built include|Its new & it’ll absolutely reach|Absolutely impossible |Rejected |

|combined with a resort |4 separated areas |the targeted market |- extremely high investment | |

| |- Beach | |cost | |

| |- Mountain | |- not enough human capital and| |

| |- Snow | |material resources | |

| |- Accommodation zone | |...