Akij Group Marketing

INTRODUCTION

We are prepared a report on Akij Food and Beverages Ltd. of Akij Group. Akij Group is one of the biggest company in our country.. Akij Group is also involved in socio-cultural activities. The Group has been operating a sizeable orphanage free of charge in district town. The Group has also acquired a modern mother & children hospital previously owned by Save the Children (UK). The hospital is being operated as a non-profitable concern by Ad-Din Welfare Trust.

1.1: Background of our Study:

We are student of BBA program. So we prepared Report about “Akij Food and Beverages Ltd of Akij Group” as a partial requirement for fulfillment of Bachelor of Business Administration (BBA). We have collected primary & secondary data from the respected related respondents & finally analyzed the information. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities.

1.2: Objectives of the study:

Our primary objectives is how can write an effective report. Develop our knowledge about report writing. We write a report about “Akij Food and Beverages Ltd. of Akij Group which is one of the largest company in our country so, we gather knowledge about this company as fur as we can.

1.3: COMPANY PROFILE

History of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange.Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group went into manufacturing handmade cigarettes popularly known as biris. This sector gave a real boost to the revenue earning of the Group as well as making a substantial contribution to government exchequer. With the passage of time, the Group undertook new ventures...