Final Strategic Plan

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Final Strategic Plan

Patricia Bernard

BUS/475 Integrated Business Topics

David Nimmo

December 21, 2009

CERTIFICATE OF ORIGINALITY: I certify that the attached paper, which was produced for the class identified above, is my original work and has not previously been submitted by me or by anyone else for any class.  I further declare that I have cited all sources from which I used language, ideas and information, whether quoted verbatim or paraphrased, and that any and all assistance of any kind, which I received while producing this paper, has been acknowledged in the References section.  This paper includes no trademarked material, logos, or images from the Internet, which I do not have written permission to include.  I further agree that my name typed on the line below is intended to have, and shall have the same validity as my handwritten signature.


Student's signature (name typed here is equivalent to a signature):  ____Patricia Bernard______________________

Final Strategic Plan

Organizations in today’s competitive business world must include a strong and effective strategic plan. Southern Cab Service must implement such a plan that will carry the business to new heights. This strategic plan must include a mission and vision statement that will describe what the company stands for. By using a helpful tool such as the SWOTT analysis, Southern Cab Services’ strengths, weaknesses, opportunities, threats, and trends will be identified. Another successful tool that will be used will be the balance score sheet. This will be used to set objectives, measures, and targets that can be used to help align the company’s mission and vision statement. The final strategic plan for Southern Cab Service is now in place; next stop, success!

Southern Cab Service is a family owned cab company that was created in 2009 by James and Patricia Bernard. The organization is located in Lafayette Louisiana, and will serve customers in Lafayette Louisiana and surrounding...