New Zealand Wine

New Zealand Wine

In New Zealand wine industry is very important part of the economy; not only does the wine industry create local jobs it also generates export revenue for the New Zealanders. In June of 2011 the export revenue was over $1 billion dollars in earning. The export business of wines in New Zealand exported only to the United States has grown from $12,117,000 in 1999 to $197,522,000 in 2010. The New Zealanders currently export a low cost wine which competes with the American box wine manufactures and sell at the low end of the market. They are looking to start marketing their premium and super-premium wines to the United States market to increase growth in the market.

U.S. Imports for Consumption

Annual Data

Country 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Percent Change

2009 - 2010

In 1,000 Dollars

New Zealand 12,117 17,480 20,699 30,414 43,435 60,798 94,085 103,464 145,490 145,490 152,576 197,522 29.5%

Sources: Data on this site have been compiled from tariff and trade data from the U.S. Department of Commerce and the U.S. International Trade Commission.

New Zealand has established itself as a premium and super-premium producer of wine, with a large variety of wines enjoyed both locally and overseas, the New Zealand wine industry looks to continue its growth. Enormous opportunity still exists globally with strong demand from key markets, notably Australia, the UK and the US, as well as increasingly from Asian and continental European markets ("Deloitte.com", 2011). The New Zealand winemakers are reducing their production volume and focusing on the premium and super-premium wines to move into the United States market while keeping a premium price on the market. In the past the New Zealanders have not focused on competing with the box wines and lower quality wine market.

The New Zealand winemakers have earned respect in the wine industry for their pinot noirs and the steady improvement has been...