What Factors Have Made Monster.Com a Success?

Introduction

Jeff Taylor launched monster.com in 1999. Monster.com experienced dramatic growth and had in 2000 total gross billings of USD 364 million. In the financial year 2010 Monster Worldwide (monster.com acquired other online job sites) reports revenues of USD 914 million.

The following paper highlights the most significant factors of the monster.com’s success. Firstly the general conditions for starting a business like monster.com are discussed. Secondly monster.com’s unique abilities to create long term relationships with its customers and identifying new growth opportunities are highlighted. Thirdly the crucial integration of monster.com into TMP is argued. Fourthly monster.com’s smart marketing moves are examined. Finally the importance of the person Jeff Taylor (Founder & CEO of monster.com) is pointed out.

The rise of the Internet, globalisation and demographic changes

The success of online job sites in general is based on three factors: the rise of the internet, globalisation and demographic changes. The invention of the internet and the dramatic expansion into people’s daily lives was a prerequisite of monster.com’s success. With a changing job market, such as a labour shortage because of the baby boomer retirement and a global war of talents, a second factor can be identified. A third factor which supported monster.com’s rise is globalisation and going along with this an increasing global job market, a development that favours monster.com’s model rather than the job ads section of a newspaper. Jeff Taylor connected these 3 elements effectively and created a truly amazing company.

Monster.com: world-class in creating long term relationships and identifying growth opportunities

Monster’s revenues come simplified from matching employers and job seekers. Monster created an outstanding business model which strives to create long term relationship with both of these groups. For job seekers monster.com developed the ‘from intern to CEO...