Marketing

1.0 EXECUTIVE SUMMARY

De’ Comel Shawl company is a company provide a products which include variety shawl likes gipsi shawl, chiffon shawl, subang-crystal shawl, 2 and 3 tones shawl, inner and also pashmina for the main product and dessert is a pudding as the supporting product for the company main activities. Besides that, we also provide services packaging to customer if they want to take the shawl as a gift.

Our company offered not only beautiful and follow current trend shawl, in fact it will attract customer's from its unique and distinctive design aspect, price are offered very moderate with high quality fabric of the shawl. We tried to find a good dealer to suppy our shawl and we will make sure the shawl is in good condition and good material.

De’ Comel Shawl company is a company which manages business by producing and selling products. For achieving long term goals, we need to shaped such as finance resources, physical resources, human resources, and also technology resources to enable the company stay longer and developed. Our main priority is to set up a successful shawl business in a UMSKAL campus especially the student who are concerned about stlye and new trend.

UMSKAL student will be expected to be De’ Comel Shawl company target customers. Our company offer services and products especially for the student of UMSKAL, to be sure our company enter the real market ,we also operate our business outside the campus to attract the Labuan people to buy our shawl and we make it a reasonable price for them. As De’ Comel Shawl company we will improve our product quality based on requirements and customer needs and satisfaction.

We decide to choose a strategic location to make sure all of our target customer will be inform. In this case, we need to plan careful location provided with analysis that can give our company benefits. We also do a promotion to make sure our customer will inform that our shawl come out with the latest design....