Bsa Computers

McBride Financial Services

McBride Marketing Paper

Business Systems BSA310

University of Phoenix

Mark Watson

February 20 2012

Paula Billups

Introduction

A company created by a group of entrepnours who had a vision to become a provider of low cost mortgages to those who longer for financial independence and financial rewards founded McBride Financial Services.

The company mission statement reflected the founders’ intentions of providing specialized services, VA, and FHA loans in home financing as well as refinancing with intention of future expansion into Montana, North Dakota, Wyoming, and South Dakota (University of Phoenix, 2012).

Research and Planning

Financial Markets today contain a lot of competition and can make it difficult for the small business to penetrate and attract consumers. Consumer loyalty can be difficult to maintain with the vast amount of competition, as well as a market that continues to grow rapidly as well as the frequent fluctuations of the financial markets. For McBride Financial Services to penetrate into the financial markets it is important they first conduct research to test the markets, find out what consumer trends are when looking for home financing, determining trends involved in consumer behavior when looking for home financing, determine any forces in the markets and environment that could effect there company. By performing this research it will assist McBride in being prepared for what could come its way as it attempts to enter the market as well as maintaining its position as a small business on a large market.

Analyses of the market would be the first step in research, McBride need to take. These analyses would identify statistics and any issues that can be used to determine risks to the financial markets, revenue, and growth patters. Through analyzing market patterns provide McBride with information that will...