Case Study

I. Time Concept.

1955- The First Disney Park was convinced and founded by the company's namesake. Walt Disney purchased 182 acres of land in Anaheim, California and transformed the site into Disneyland and opened in 1955.

1971- They opened the Magic Kingdom a Walt Disney World.

1982- Epcot was opened.

1984- Michael Eisner became chairman and the chief executive of the Walt Disney Company.

1989- Disney-MGM studio's was opened.

1992- Euro Disney park was opened.

1995- Euro Disney park turned a profit of $23 million.

2001- Tokyo Disney Sea was opened.

2001- Disney California Adventure debuted.

September 11, 2001- the 911 bomb attack was happened in United States. Caused the depression of attendance to all tourist destinations in America, including Disney's two theme parks.

Mid-2002- The Hong Kong Economic times reported the Disney intended to open a second park in China this one in shanghai.

2003- The House of Mouse income overextended and sold several of its high-profile enterprises.

2004- Disney's net income was in the a rise up,85% compared to 2003.

2004- The attendance of California Adventure was up to 6% in 2004.The $5.6 million profit level didn't meet the company's expectations.

January, 2005- Eisner announced that he would step down from his executive posts in September of that year.

2005- A new theme park was scheduled to open in Hong Kong in the year. And the ABC Television network was being revitalized by a bunch of Desperate Housewives and a group of travelers who became lost.

2006- Disney's decision planned to open theme park in Shanghai.

II. View Point

How the Walt Disney Company will meet their profit expectations?

How the Walt Disney Company will suit their business to the age groups of people, their language spoken and their culture?

Statement of the Problem

Patrons complained about the paucity of the activities for small children.

After the 911 bomb attacks in the United States , the attendance of all tourists destination...