Uniliver Analysis

Introduction

Unilever Ghana Limited (Unilever), the case study of this assignment, is a social unit which consists of individuals who interact with each other in achieving the company’s goal.

The organization constantly interacts with its environment, particularly its external environment in obtaining inputs and disposing outputs.

Company Profile

Unilever Ghana Ltd came into being on 14th July 1992 when UAC Ghana Limited and Lever Brothers Ghana Limited merged to form Unilever Ghana Limited.

The company is the largest producer of consumer products in Ghana. The company supplies fast moving consumer goods across food, personal care and home products in Ghana. Its brands under food products include Blue Band, Frytol, Lipton, Royco and Annapurna. The brands under its personal care products include Close-Up, Geisha, Lux and Pepsodent. The homecare products include brands such as Keysoap, Omo and Sunlight.

1 Important External Environments Influencing Unilever’s Performance

The external environment can be defined as an environment that is outside the formal boundaries of the organization, having a set of conditions, circumstances and the influences that surround and affect the functioning of an organization (Robbins & Judge, 2007).

Some important general environments that affect Unilever are economic, political and legal and international dimensions.

1.1 The Economic Dimension

There has been a general increase in the price of goods in Ghana for the past three months. As a result of this the prices of products manufactured and sold by Unilever has increased. This has reduced the company’s sales volume. The total revenue generated by the company has drastically decreased.

1.2 The Legal and Political Dimension

With growing public concern over food safety in Ghana, the National Foods and Drugs Board is stepping up measures to protect consumers. The board has initiated a National Consumer Protection Program to meet the challenges of providing quality...