Consumer Preference

A PROJECT REPORT ON

To Study Customer Perception Towards Ultra Portable Laptops

for

Dissertation Submitted to IMR, GHAZIABAD (for partial fulfillment of the requirements for the award of the Degree)

POST GRADUATE DIPLOMA IN MANAGEMENT

Submitted by: Manish Singh PGDM (2008-10) ROLL NO: 281059

Under the guidance of Internal Guide

Mr. Ravi Kant Sharma Faculty IMR

External Guide

Mr. Anand Aggarwal Area Sales Manager HCL Infosystem, Noida

Institute of Management & Research 8th Milestone Delhi-Meerut road, Duhai, Ghaziabad. .

DECLARATION

I hereby declare that the dissertation “To study Customer perception towards ultra portable laptops” Submitted for the PGDM at IMR GHAZIABAD is my original work and the dissertation has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles. Place: GHAZIABAD Date:

(Manish Singh)

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ACKNOWLEDGEMENT

Successful completion of the Project and culmination of my efforts reminds me for indebtedness towards my project guide Mr. Anand Agrwal (AREA Manager), HCL Infosystems Ltd., for his invaluable guidance and encouragement throughout the work. His rich experience and everlasting patience saw me through many unforeseen hurdles. The pleasure would not have been mine without the firm support extended to me by him. His lively appreciation blended with constructive criticism, constant queries and suggestions for the foundation on which it is based. My gratitude also goes to my internal guide Mr. Ravi Kant Sharma for equipping me with the knowledge required for completion of the project. Last but not the least, I also take this opportunity who have directly or indirectly contributed through their valuable suggestion, and presence during completion of this project. Place – Ghaziabad Manish Singh

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PREFACE

These survey reports had been conducted on product HCL Mileap, of HCL INFOSYSTEM Ltd. in Ghaziabad. The purpose of this research and preparation of this...