Marketin Closeup

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CLOSE UP

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PROJECT REPORT ON CLOSE UP

SUBMITTED TO

DURIA HASAN

SUBMITTED BY

TAQDEES TAHIR BB-852

MUHAMMAD SHAHID BB-805

HUMA SIDDIQUI BB-783

COURSE

CONSUMER BEHAVIOR

MKT 404

ACKNOWLEDGEMENT

We are thankful to Almighty ALLAH who gave us the strength to work on such a project and gain tremendous knowledge. With all due respect I would like to thank our instructor DURIA HASAN who have been a great influence on us through out the project and help us with all the problems we encounter, she taught us and been very polite and helpful. It was indeed due to her effort we achieve success.

CONTENTS

➢ Executive summary

➢ Introduction

➢ History

➢ Achievements

➢ Brand value

➢ Marketing mix

➢ Market analysis of consumer behavior toward toothpastes

➢ Market analysis for Close-up

➢ Recommendations and findings

➢ Conclusion

➢ Appendix

Executive Summary

First of all we are Thankful to Almighty Allah who give us strength and ability to work and completed our project.

Our project is based on the consumer attitude and behavior for that we had to conduct a survey through questioner.

We selected to conduct survey on consumer behavior towards toothpaste and our main target is CLOSE UP.

We filled out 100 questioners from different groups people to find out which tooth paste they are using and why.

Over all we get the results that most of the people are using COLGATE. As it is the market leader and CLOSE UP holds the second position in the market.

All the detailed results are given in the report further with complete market analysis.

In the end we like to Thanks our instructor...