Mcbride Marketing Plan

Introduction

A marketing plan is the key to business. Its purpose is to help the company reach its marketing goals and maximize its profits. Without an effective marketing plan, businesses can become uncertain in marketing efforts. To increase their financial services, McBride Financial Services will be looking at targeting a new market of consumers. They will explore new techniques and methods of advertising to ensure that all people who are ready will be able to purchase a new home. 

Objective

McBride Financial Services is an organization that provides low cost mortgage services for its members. Their objective is to be a “preeminent provider of low cost mortgage services using state-of-the-art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, South Dakota” (Apollo, 2007). The objective of the company is to provide mortgage services at a fixed low rate to approved applicants. In order to meet this objective, they will need to have an effective marketing plan in place. They intend on supplying their customers with the most efficient and effective processing of mortgage applications available. In fact, the company already has plans on achieving a financial break-even point within six months and showing profits within a year. They also plan on utilizing modern technology to minimize costs and maximize efficiencies for customers (Apollo, 2007).

Marketing Plan

It appears that the best marketing plan for McBride to implement would be to research the types of customers that they want to target and find out their needs. This will aid in providing customers with knowledgeable solutions for making informed decisions. However, in order to start this plan in motion, the company would first need to fully understand the market and the customer. Once that is accomplished, McBride can then use all of its resources to fulfill customer expectations. Next, the company must find ways to deliver value to the customer. Lastly, the company must measure...