Submitted by: Submitted by sruthysm
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Words: 329
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Category: Other Topics
Date Submitted: 06/02/2012 07:29 AM
THE GREEN CHASERS
INTRODUCTION
• People whom are into some aspects of the fashion industry,
have to consider how their actions impacts fashion’s
ecological foot prints.
• The environment is impacted by the growing of fibers for
textiles, the manufacture and distribution of clothing, and
even the care and maintenance of garments.
• When it comes to kids wear industry, children out grow
their cloths easily hence new offerings have to be cost
effective and sustainable.
• The world is looking towards global / environmental issues
such as “sustainability” and “green living” in which India is
lagging behind the other countries.
SIGNIFICANCE
• The project examines the benefits of eco -friendly kid’s
garments; to the parents, industry, kids and to the mother
earth.
• It teaches kids the importance of healthy environment and
how it is related to their personal and future well -being.
• It provides 100% safe and quality products for kids which
are eagerly expected by today’s young parents.
• As India has the first position in growing organic cotton,
buying and being organic will help the monetary
development of India
THE TREND
DESIGN DIRECTION
• As per the secondary and primary research, there is a space
for eco-friendly/ sustainable kids wear in India.
• So the kids are now ready to transform the world to more
greenish, more beautiful, healthier and sustainable.
• The idea is to develop print/ embroidery designs which
make kids understand the importance of sustainability in a
simple way.
• The garments are designed according to the trend research
for the season A/W 2010 -11. Colors, silhouettes, graphics,
detailing, textures and fabrics are also decided up on the
surveys and observations done.
There is more to eye, one can be a change catalyst, a “transformer” in any
situations, such an individual is yeast that can leaven an entire loaf. It
requires vision, initiative, patience, courage, to be a transforming leader
and...