Innovation- Key to Unlocking Crisis?

Innovation - the key to unlocking the crisis?

Maintaining innovation during the crisis: the quickest route to recovery

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• IDENTIFYING THE «RIGHT» INNOVATION

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• THE IMPACT OF THE CRISIS

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.Creating value

.Making tough decisions

.Surrounding oneself with good partners

.The risk of short-term vision

.Sustaining R&D during the crisis

.The right approach to the crisis

Interview with Laurent Gouzènes - STMicroelectronics

Interview with Didier Roux - Saint Gobain

• The RIGHT INOVATION REquIRES THE RIGHT EXECuTION

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• StrIppIng the complexIty out of r&D: the humAn fActor

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.Formalising processes

.Continuous market-orientation of R&D

.Having confidence in tools

.Appointing good managers

.Communicating job roles

.Managing multi-site and multi-cultural dimensions

«Innovation - the key to unlocking the crisis» is edited by Celerant Consulting SAS.

Publication date: October 2009

Publication Director: Jacques Brun Editor-in-Chief: Thibaut Bataille

Contributors: Dominique Montjean, Richard Fontaine, Pierre Miramont.

Interviews conducted by the Agency WordAppeal.

Conception & Designt: Sabrina Laborde

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Jacques Brun

Head of Celerant Consulting France

I

n Chinese the word “crisis” does not exist. It is represented by 2 ideograms - one

meaning “danger” and the other “opportunity”. This is the absolute crux of the

problem: how can a crisis be transformed into an opportunity? Our response? to

stimulate, ease its bottlenecks and expand innovation.

On the one hand the crisis has considerably reduced the field of vision for companies

who are having to focus today on short-term actions to navigate through this very

turbulent period. But on the other, preparations must also be made for the long-term.

So in other words the executive must map the route out of the crisis in a way that

prepares the agendas for tomorrow with innovation as an essential element.

Innovation is a structural value...