Trap-Ease

1)Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate thisopportunity?

By saying they face a once-in-a-lifetime opportunity I assume that they are talkingabout the potential for profit and growth. However, from this case it doesn’t seem thatMartha, the president of Trap-Ease had done enough research into her market torealistically assess whether the demand for her product would be there. First she wouldneed to decide what customers want and need. Do they want or need the safety and extrafeatures that the Trap-Ease delivers? It seems that Martha and the investors were toofocused on how amazing their product was and not the actual needs or wants of thecustomers that would be buying it. If Trap-Ease where to follow a Societal MarketingConcept then they would probably more successful because they are marketing such anew and innovative product which in the long run creates less waist because it is re-usable and is more human because of the trap and release possibility. If they used theSocietal Marketing Concept it would augment their products strengths.

2)How do you think the group would write its mission statement? How wouldyou write it?

I think that the group would probably write its mission statement centered around their innovative product because they are too concentrated on their product and concentratedenough on their customer. They would probably write something like, “Making a better mousetrap so that all those who trod down our beaten path will benefit.” They shouldtake the concentration off of their product and concentrate on their customer. A better