Case Study Trap-Ease America

Case Study Trap- Ease America: The Big Cheese of Mouse Traps

1. The information needed in order to evaluate this opportunity includes the four steps in strategic planning which is Defining the companies mission, Setting company objectives and goals, Designing the business portfolio and lastly planning marketing and other functional strategies and by receiving this information it makes you know your customers need and this creates customer relationships so they will always be coming back to your business wanting more. “Trap Ease America will guarantee a innovative mouse trap that has no risk, poses no threats to your children or pet and creates “no clean up” problem”.

I would write the mission statement as “Trap Ease America offers higher quality traps and it will gratify your every need by getting rid of the rodents in an easy and quick way!”

2. Yes Martha identified that the best target for trap ease are women, because men were more willing to buy the traditional traps and women however did not like the traditional traps because they stayed at home taking care of their children and they wanted to deal with the mouse problem without putting their child under risk of getting hurt. Other market segments that the firm can target could be people living in the rural areas where there is a lot of plantation so many rats will be present and they can also market to exterminators who always uses traps to kill rodents from peoples homes.

3. Martha positioned the Trap Ease for the chosen target market by arranging a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of the target consumers and she did this by offering a risk free trap that would not cause any harm to children or pets and that it is an easier way to dispose of the rodent more quickly. Yes Martha could position her product in many ways by offering better customer value by offering more benefits to justify the higher prices and by promising...