Marketing

Company Introduction , Market Segmentation and Product Positioning

Kevin D Nouch

Kerry M Lanza

Marketing Management MKT 500 07/23/12

1. Company Introduction

Mycheapcallone LTD is a long distance telephone service that was established in 2007. The company is owned and operated by myself, Kevin Nouch, the company’s founder. My researched revealed that there were many people around the world who were in need of a pin less phone cards and low calling rates. I found it was very interested that so many people were spending a lot of money on the international prepaid phone cards that were using pin numbers with telephone system. At one point in my life I was a person who used to purchase that phone card as well.

I simultaneously finished my Bachelor Degree of Information Technology in the concentration of Telecommunication & Networking I decided to start my own company. My idea was to offer long distance telephone service integrated by internet based on a server. It’s really impressive to people around the world. Moreover, they can be spent less and people can talk free if they have the internet access at home.

That’s why I started a new phone system; called Mycheapcallone in 2007. It’s basically processing on Internet System Server. We specialized in VoIP (voice on internet) that is designed for people who living abroad and want to make a cheap call back to the own countries and speak with family and parents.

Mycheapcallone is the cheapest rate for international calling service around the world if we compare to other companies.

The Rate Table

Countries | Rate per cents |

Cambodia | $0.024 |

China | $0.01 |

Vietnam | $0.03 |

Laos | $0.025 |

Thailand | $0.01 |

This is just a couple countries to shown here. The best offer from Mycheapcallone, is on a call from soft client to soft client that is free.

2. Mission Statement

Our Mission is;

1. From pc to pc: you can add your friend’s user into your soft client...