Lady Gaga Brandng

Lady Gaga: The Marketing Machine

Introduction: Lady Gaga: The Marketing Machine

The purpose for this paper is to introduce the marketing aspects of any and all Lady Gaga

products and/or music. We all of course know who Lady Gaga is, but why do you think this is? In this paper I will show all of the techniques and mixes that make sure the entire population has heard the name “Lady Gaga”.

Pop singer Lady Gaga (real name Stefani Joanne Angelina Germanotta) is an American (as well as overseas) sensation that took the country by storm in the year 2008. The parent company that signed her is a record label known as Kon Live Distribution, who is partly responsible for the “Lady Gaga” branding. In this paper I will show the target audience and many aspects including positioning and segmentation variables that are being taken place within this particular brand that she has come up with.

Marketing Mix

Lady Gaga has come up with the perfect equation of the right place at the right time with her products, and usually these are met with equally proper pricing, which are the four “P’s” of the marketing mix that I will be discussing further in this section.

Product: Lady Gaga Branding

It is hard to classify any aspect of Lady Gaga’s products, I feel because they span such a wide area of the marketplace. In my research I have found everything from the obvious music cd’s, to the more obscure products such as “Lady Gaga make up kit’s” and everything in between. Usually when trying to market a product, the company or person in charge has to find out what is popular and what sells, which usually helps to determine where the products lays in terms of classifying it. With the wide range of products, I feel it is safe to say that Lady Gaga has a hand in not only one aspect of classification, but ALL aspects. From mayonnaise (see below image) to Wonder Bread, she has all bases covered for classifications of her brand....