Memo

DATE: January 21, 2012

TO: Cooper and Schwinoff

FROM: John Doe

RE: Guerrilla marketing strategy for Zatswho.

Thank you for allowing me an opportunity to work with your company. As requested, I have evaluated and developed several key points towards my guerrilla marketing strategy for your company. Based on my research I have reached the following conclusions:

1. The benefits of preparing a guerrilla marketing plan.

2. How to pinpoint the target markets.

3. How to determine customer needs through the market research.

4. The tools to use in conducting market research.

5. How to build a competitive edge.

6. The marketing Mix

The rest of this memo explains the basis of my conclusions I will present my analysis in six parts. My analysis begins with the benefits of the guerrilla marketing. It will be followed by pinpointing the target markets and the determination of the customer needs respectively. The tools of to use in conducting market research will follow working my way towards building a competitive edge for your business. I will conclude by briefly enumerating on the marketing mix and touching off with my recommendations.

The benefits of preparing a guerrilla marketing plan.

This aspect of marketing plan aims at putting the customer first in planning and actions that the company takes. Always aim at determining your company’s value proposition. Look into building partnerships with other service providers and also build a network of contacts and raise the company’s visibility within your local community.

How to pinpoint the target markets

Identify a group of customers at whom the company aims its products and services to. The more a business learns from market research about the local markets, its customers, and their purchasing habits the more precisely it can focus its marketing efforts on that particular group. For your company to maximize on profit margins, it’s prudent to follow a sales-driven...