Yakult

Survey Questionnaire

On

Use of Social Networking as a Marketing Strategy

In Selected Restaurants in Robinsons, Ermita

Name: Age: Gender: F M

Address:

Educational Attainment: Work Experience:

Position: no. of years:

Training:

I. Instruction : Please answer the questions on the following pages honestly and to the best of your ability. Check only one circle per question unless the instructions indicate otherwise. The more completed surveys we receive, the better we will be able to interpret how effective is the use of social networking as a marketing strategy in restaurants.

A. Social Networking

1. Are you using social networking sites?

*

* Yes

* No

2. How often you make use of Internet?

* Regularly

* As and when need arises

* May be once in a week

3. What are the common social networking sites that you use?

*

* Yahoo

* Facebook

* Google

* Twitter

* Yelp

* Others:___________

4. Do you think that marketing strategies using social networking are very effective?

*

* Yes

* No

B. Restaurant

1. How often do you visit in restaurant?

*

* Regularly

* Weekly

* Monthly

2. Where do you usually find restaurants?

*

* TV commercials

* Newspaper

* Billboards

* Websites

* Magazines

* flyers

* other:____________

3. When you visit the restaurant what is the first thing you look for?

* Ambience

* Service

* Hygiene

* Others ( Please Specify):_______________

4. What is the main reason you frequent a particular restaurant?

* Quality of food

* Has a good friendly atmosphere for your children and families

* It is near your house

* Magnificent ambience

* Others ( Please...