My Paper

The Advantages

For

Buying a Franchise

Abstract

“The Advantages of Buying a Franchise”

“The Advantages of Buying a Franchise,” an article by Cash Miller, talks about anyone wanting to start their own business, but has no experience and sets franchise as being better than starting your own business from the beginning.

To be successful, an upcoming franchisee must first do their homework before getting into franchising. Knowing the advantages of buying a franchise rather than starting an independent business on your own may have a greater impact on one’s choice. There are many advantages to owning a franchise such as ongoing training and support, brand name reputation, and a chance for success.

A franchise company has training programs which will keep you abreast on how to run your business. Being new in business may be stressful, particularly if you don’t have any ideas. That’s why Cash Miller suggests that franchise may be the most suitable industry to get into. Additionally, the article speaks about brand name and defines the benefits of joining a franchise which has been around for years could bring success. Any good franchise company has developed a method of doing business that works well and produces successful results. When I think of a franchise I think of it as paying for the work someone else has already done in developing a successful business model, marketing strategy, and superior operations efficiencies.

“The Advantages for Buying a Franchise”

Overview

According to Zimmerer, Scarborough, & Wilson (2008) a franchisee gets the opportunity to own a small business relatively quickly, and because of the identification with an established product and brand name, a franchisee often reaches the break-even point faster than an independent business would. Franchising is a common choice for people who are considering an entrepreneurial leap. In addition, a franchise agreement provides instant name recognition for the business,...