Submitted by: Submitted by connie
Views: 593
Words: 4189
Pages: 17
Category: Business and Industry
Date Submitted: 04/17/2010 07:28 AM
Table of Content
Executive Summary-------------------------------------------------------------------------------2
1. Situation (SWOT) Analysis
1. Strengths-----------------------------------------------------------------------2
2. Weaknesses-------------------------------------------------------------------3
3. Opportunities-----------------------------------------------------------------4
4. Threats-------------------------------------------------------------------------5
2. Objectives and Strategy
1. Marketing / Financial Objectives-----------------------------------------5
2. Strategy Statement----------------------------------------------------------6
3. Marketing Mix & Development
1. Product Design & Development------------------------------------------7
2. Distribution Strategy--------------------------------------------------------8
3. Promotion Plan--------------------------------------------------------------10
4. Pricing Strategy--------------------------------------------------------------12
4. Projected Income Statement
1. Cost-----------------------------------------------------------------------------14
2. Revenue-----------------------------------------------------------------------18
3. Profit---------------------------------------------------------------------------18
4. Quarterly Project Income Statement----------------------------------19
Executive Summary
Temple Food is a notable company with more than thirty-year experiences in manufacturing health food in west Australia. Its well-operated business enables the company accumulate a group of expertise and earn a good reputation among loyal...