Strategic Issues at Apples

KEY DIMENSSIONS  

OF  

MODERN STRATEGY 

SECOND TEAM ASSIGNMENT  

MEMBERS OF TEAM 1 

FERENC EBOZUE 

ROBERT ENGEL 

ASWAD HARRIS 

MIMI WANG 

HUI LI 

4 NOVEMBER 2012 

Contents

ASSIGNED TASK ....................................................................................................................................... 3 

1. 

Being Market Leader – Present Day Issue ......................................................................................  4 

2. 

Competition in the Mobile Market – Present Day Issue ................................................................. 5 

3. 

Patent Laws – Present Day Issue ....................................................................................................  6 

APPENDIX 1 ............................................................................................................................................. 7 

QUESTIONS FOR PROFESSOR TO COMMENT ON ...................................................................................  7 

APPENDIX 2 ............................................................................................................................................. 8 

2 

ASSIGNED TASK 

ASSIGNED COMPANY:   

APPLE INC. 

The assignment has three parts:

(1) A concise statement and explanation of which strategic issue or issues (minimum 1,

maximum 3) the team decided to focus on. An explanation should be given (2 or 3 pages) of

why a strategic issue was selected, how it was selected, and at what point in the company's

recent history. The issue can be current and represent a dilemma the firm is facing today, or

it can be retrospective, that is, at an earlier point, which should be identified and the timing

briefly explained). A strategic issue should involve at least two options; each should be

briefly discussed.

(2) First draft of the team's power point...