Marketing and Apple

etPlan for a new product

Company: Apple

The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. Currently, the market for high-end phones like the Apple iPhone is large. A large amount of people want Internet, video, and PDA feature in one device because of the versatility, regardless of the cost. The smart phone market is still small compared with general phone market. The market is however rapidly increasing due to lower prices and greater power.

The Marketing Mix: the new Iphone6

Product: The next iphone – the iphone 6 the most hotly anticipated gadget on the planet. The iphone 6 we will see apple stepping up the size once again to 5 inches rather than the current size of 4 inches. Hardware upgrades and NFC compatibility, a polycarbonate body, camera upgrade, sonar proximity sensor, finger print scanner and a storage capacity of 128GB

alongside a full fat iphone 6, Apple will launch a budget iPhone - possibly called the iPhone Mini or iPhone Math - which will revert back to the plastic chassis found on the iPhone 3G and the iPhone 3GS.  Apple has a great record of accomplishment on iPod of offering different products at different price points. Apple is looking to implement a 4.8-inch Retina+ IGZO screen made by Sharp, which will make the iPhone 6 display thinner, brighter and much clearer better than HD resolutions. The other area where we might see some significant improvement for the iphone 6 is in the sensitivity of the screen. Sharp has been busy putting together a capacitive display with a panel eight times more sensitive than current screens. The technology can be implemented in any screen from 5-inches to 60-inches across. A few advantages of this display are that it is a great deal thinner than current screens and the fact that you can use it in winter with gloves on....