International Marketing - Ice Cream in India

Beri index

Hollensen – definition…

Criteria | Weighting (Hollensen 2012 pp 169) | Multiplied with the score (rating) on a scale of 0-4. | Overall BERI Index |

Political Stability | 3 | 3 | |

Economic Growth | 2.5 | | |

Currency Convertibility | 2.5 | | |

Labour cost/productivity | 2 | | |

Short term Credit | 2 | | |

Long Term loans/venture capital | 2 | | |

Attitudes towards the foreign investor and profits | 1.5 | | |

Nationalisation | 1.5 | | |

Monetary Inflation | 1.5 | | |

Balance of payments | 1.5 | | |

Enforceability of contracts | 1.5 | | |

Bureaucratic delays | 1 | | |

Communications | 1 | | |

Local Management skills | 2 | | |

Professional services | .5 | | |

Total | 25 | x4 (max) | 100 |

1. Political Stability 3

Adapted From World Bank Governance Index http://info.worldbank.org/governance/wgi/

>75th percentile 50th – 75th Percentile 25th – 50th Percentile <25th Percentile

Voice and accountability Political stability and absence of violence

Government effectiveness Regulatory Quality

Control of Corruption Rule of Law

Political Stability

‘The Political Instability Index shows the level of threat posed to governments by social protest. The index scores are derived by combining measures of economic distress and underlying vulnerability to unrest. The index covers the period 2009/10, and scores are compared with results for 2007.’– The Economist – Economist Intelligence Unit http://viewswire.eiu.com/site_info.asp?info_name=social_unrest_table&page=noads

Labour costs.

IHS Global Insight – Labour costs rising sharply, 20% increase 2010. Caused by high levels of inflation and domestic demand. http://www.just-auto.com/analysis/indias-rising-manufacturing-labour-costs-overtake-china_id106790.aspx This increased cost is mostly in the form of benefits

GDP per person employed (constant 1990 PPP $) 5,063 – 2000 8401 - 2011...