Pr from Other Disciplines

PAMANTASAN NG LUNGSOD NG MAYNILA

(University of the City of Manila)

Gen. Luna Street, Intramuros, Manila

College of Mass Communication

BACHELOR OF MASS COMMUNICATION

Differentiating Public Relations from other Disciplines

Submitted by:

Mariz R. Reniedo

BMC I-II

Submitted to:

Mr. Hero S. Hernandez

(January 16, 2013)

Public Relations and Journalism

“PR is meant for a targeted audience, while Journalism is for mass audience.”

“PR is all about bringing good image to any company, firm, or corporation while Journalism is all about facts and truths.”

“PR is a personal message to serve in the interest of client or a company, while Journalism is in the interest of general public and is an impersonal.” 

http://wiki.answers.com/Q/What_is_the_difference_between_Public_relations_and_journalism

Serving the public versus serving the client. The fundamental difference between journalism and PR is in who their work serves. The foundation of journalism is the desire to serve the general public and act as a balance and check on society and government. Journalists have the responsibility to serve the public's best interest - even if that means exposing hard or uncomfortable truths. Public relations', on the other hand, serves the interests of their client or the paying organisation. There is a less stringent ethical or moral code involved in PR.

Objectivity. Objectivity is one of the most significant principles of journalism. Journalistic objectivity involves using an impersonal and detached voice to report an issue in a neutral manner. PR is innately objective, with their principle aim being to promote their client from an interested, partial perspective.

http://ezinearticles.com/?Journalism-Versus-Public-Relations&id=4481853

Public Relations and Advertising

Advertising is very different from public relations. One key difference is that you always pay for the space and time of an advertisement (or commercial, which is an insert appearing...