Goals and Effectivensess

GOALS AND EFFECTIVENESS

1. Definitions of key terms.*

Goals –

Official goals -

Operational goals –

Effectiveness –

Stakeholder -

Stakeholder Approach to Effectiveness –

2. Shine Bright’s mission :

Shine Bright does not make you look beautiful. You already are. Shine Bright emphasizes your beauty offering the exceptional quality and honest prices. We are eager to earn your long-term respect and trust and be a part of your lifestyle. We will serve our customers the best way we can. Be yourself and let us express your lifestyle.

Stating company’s official goal, our primary target were the customers. Our primary goal is to deserve their trust and prove our reliability. It was also important for us to bring the message that all people are beautiful from nature. Our business is just to underline their looks and not to make different people out of them. We want our customers be themselves where our products just express their lifestyles. Our purpose is to influence people’s emotions

3. The official goal of Mills Jewelers states the following: “With every customer, we will consistently provide trustworthy, knowledgeable, and professional service along with superior quality jewelry and workmanship in a pleasant and relaxed atmosphere.” This company focuses primarily on its customers. Mills Jewelers understands how shopping can be a stressful experience for a customer, therefore, their mission statement guarantees the opposite. Also, the organization plans to build a long-term relationship promising to provide a qualitative service.

4. Shine Bright’s operative goals:

* Our company plans to raise additional revenue of $978,000 by December 31, 2013 by launching a new advertising campaign “Shine Bright like a Diamond” and signing a contract with Rihanna in March 13, 2013.

* We are going to attract a new target market of people who are getting married for the first time promoting engagement rings and wedding bands at 20% discount and...