Marketing

Introduction

In this assignment, I was asked to explain the five management orientations and alternative marketing concepts under the organization I choose that apply different concept separately. Next, I was asked to list the five companies through the different five concepts. The five marketing concept include production, product, selling, marketing, societal concept. These marketing concepts is to achieve the goal to know the need & want, satisfaction, value to achieve target. It also can say holds the main idea by understanding, knowing and satisfying the needs, wants and desires of the customers. Besides, the simple term can say that customer are always right. The implication of the marketing concept is very important for management. Each of the concepts is very important at our society.

Production Concept

The production concept is one product produces more products and it available at everywhere, the production concept holds the main idea that customer will only make a purchase if the product can easily reach the target. The companies will produce their product in the select place, which means high in quality because by doing. Production concept mean that the product will be highly affordable mean the price have low & available everywhere. The cost of input can be minimized by minimizing the 4ms’ which are the manpower, material, money and machinery. The marketers can use the 4ms’ to create production concept. Thereby, the company will be able to gain more profit and instead of selling products at limited place only, the companies will look for more shops and transportation to ensure their product are reachable everywhere around the world. The production concept is the marketers focus more on the productivity of their product, and the product cost will lower cost.

For example, Nestle Company can be said that, is the biggest company-producer in the world of the foodstuff and drinks. They ensure that nestle product available at everywhere so that...