Music Industry

ENTERTAINMENT INDUSTRY

music sector

UNIVERSAL MUSIC GROUP

* COMPANY OVERVIEW

Universal music group (UMG) is the world’s leading music company and is comprised of two core business, recorded music and music publishing.

The company discovers, develops, markets and distribute recorded music through a network of subsidiaries, joint venture and licensees in 77 countries, representing 98% of the music market, UMG also sells and distribute music videos and DVD product and licenses recordings, encouraging the legal distribution of work online and over cellular cable and satellite networks.

* RECORD LABELS

UMG has more than 100 recording labels worldwide including, Def jam recordings, Deutsche Grammophon, Decca, Barclay, Ecm and etc.

* ARTIST ROOTER

UMG’S roster is comprised of artist covering the full spectrum of music around the world, making UMG the leader in both international and local repertoire,

Artist singed to UMG throughout the world include; Mariah carey, Justin Bieber, The black eyed piece, Lady Gaga and e.t.c in South America, Europe, Asia, and in Africa such Camp Mullar in Kenya.

* MARKET SHARE.

UMG holds 25.5% of the overall market share in the music industry as shown in the diagram below followed other competitors such as Sony Music entertainment 21.5%, EMI 13.4%, Warner Music 11.3% and independent labels 28.3Strengths

Holds a competitive market leading position in the most of the world’s major music market; Germany, United State, France.

UMG operates in more than 50 countries around the world that’s giving a tremendous competitive advantage.

UMG’s labels diversify to different trends of music and genre segment thereby tracking down the effect of changing in consumer test.

IN music industry UMG has build unbeaten reputation over years for establishing outstanding recording labels including poplar music labels such as Island Def .Jam Music...