Cute

BACKGROUND QUESTIONS: (FOR THE CUSTOMER)

Name:

Contact Details:

Address:

Age:

Gender:

QUESTIONS ABOUT OUR PRODUCTS AND SERVICES

1. How did you find out about our products and services?

__ Media (television, newspaper, radio)

__ Internet

__ Word of mouth

__ Other

2. How often do you use our services/products? (Kindly tick one)

____Occasionally

____Frequently

____Never

____Often

____Very often

3. Which products/services do you find most appealing and satisfactory?

_________________________________________________________

4. (i) On a scale of 1-5 when 1 is very bad and 5 is excellent, how would you rate the above products/services?

1       2         3        4        5

(ii) Give reasons for your answer

________________________________________________________________________

________________________________________________________________________

5. (i) Would you recommend our products and services to another person?

Yes             No

(ii) Kindly give a reason for your answer

________________________________________________________________________

________________________________________________________________________

6. (i) How are the prices of our products and services?

Cheap

Affordable

Expensive

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Very expensive

(ii) Give reasons for your answer

________________________________________________________________________

7. (i) Are our products readily available?

Yes                 No

(ii) Give reasons for your answer

________________________________________________________________________

8. What recommendations and improvements, if any, would you suggest?

___________________________________________________________________

___________________________________________________________________

9-10. Please rate the following aspects about this supermarket using 5-excellent, 4-good, 3-average, 2-poor and 1-very poor.

Location: ____

Accessibility: ____...