Marketing Proposal

Mr Aditya ABG Shipyard

Subject: Association between ABG SHIPYARD and Antaragni’12 , IIT Kanpur. Indian Institute of Technology, Kanpur is one of the most acclaimed centers of learning in the world and undoubtedly the most respected educational institute in India. ANTARAGNI, the Annual Cultural Festival of the Institute is all set to reach hitherto unprecedented heights this year. Antaragni today has firmly established itself as a brand and in its 47th edition, its visibility is going to get bigger and better than ever. Antaragni ’12 will be organized from October 11-14, 2012.

CROWD:

Antaragni ’12 witnessed over 30,000 footfalls and saw participation from over 200 top colleges from all corners of the country along with versatile crowd hosting over 750 alumni, Professors and their associates comprising of corporates, entrepreneurs, and professionals making it the biggest of its kind anywhere.

MEDIA COVERAGE:

Antaragni attracts huge media attention due to our long, consistent and uninterrupted presence from leading dailies like Dainik Jagran, The Times of India, Hindustan Times.

Radio Channel Coverage:

Radio channels like Radio Mirchi, BIG FM have been associated with Antaragni in the past.

Magazine Coverage:

Magazines like Rock Street Journal, Outlook. Youth Eye, Caravan etc.have been associated with Antaragni in the past.

TV Channel Coverage:

Channels of the stature of MTV, Channel V, NDTV, UTV Bindaas etc. have been associated with Antaragni in the past.

CELEBRITY QUOTIENT:

In the past, exponents likePt. Ravi Shankar, Ustad Amjad Ali Khan, Pt. Vishwa Mohan Bhatt, Astad Debu, singers likeAtifAslam, Sunidhi Chauhan, Jagjit Singh, KK, Remo Fernandes, Raagesh wari and bands like Poets of the Fall (the MTV Europe Music Award winning rock band from Finland), Glyder (from Ireland),Swanee River( from Ireland), Backward Glance On A Travel Road(from France)Parikrama, Euphoria, Aryans, Indian Ocean, Prestorika, Mother Jane, Them Clones,...