Ad Analysis

In the Pringles Sour Cream and Onion advertisement, there are no people, simply a cartoonish picture of homemade sour cream and onion dip spilling out of a bowl nearby an open fridge—most likely to hint that the Pringles taste as if they were fresh made from a home kitchen. The text “So creamy they belong in the fridge” is spelled out in the spilling dip with accents of onions. The audience for this ad seems to be twofold based on the messages it appears to be delivering. The first message is the visual wildness of a sloppy kitchen and of the dip coming to life to spell out a message. This would indicate a youth market is the focus.

In the bottom part of the advertisement, the words “Bursting with Flavor” appear which seem to be more in line with the hyperbolic language that is necessary in gearing ads to children. In the lower left of the advertisement is a Facebook icon, which is another indication of youth marketing. The choice to use the specific color of green in the background is an interesting one because it is an intense version of grass green. Green indicates naturalness and health, but the saturation is punched up here to take it from a gentle effect to a neon one. It would make sense that this choice was made to appeal to the desire for natural products, while also remaining “cool” by upping the vibrancy and playing off of the products inclusion of green onion flavor. There could also be said to be much nuanced sexual undertones in this advertisement. The drenching creamy dip spilling out all over the place in a sloppy jumble, as well as the words “creamy” and “bursting,” support this claim. This advertisement may subconsciously resonate with adolescent males because of these factors.

The Logical Fallacies included in this advertisement are as follows: Appeal to Ignorance, Appeal to Tradition, Appeal to Authority, Hypothesis Contrary to Fact, Red Herring, and Inconsistency. From the analysis, it is easy to see how ignorance can read the...