Canada Goose

Canada Goose

MEMORANDUM RE:Canada twinge Inc.: At a Retail Crossroads drumhead: Canada Goose Inc, a market leader in the prodigality sport jacket industry, is renowned for its style and fashion during the wintertime season and is featured in over 150 singly owned retailers and more recently, in the Athletic Legends Sportswear. In summation to being sold online by two authorized dealers, Canada Goose products have also been placed in a derive of countries and have had outstanding end points in the European market. It had always been a successful niche tarnish and now under the leadership of Dani Reiss, is poised for expansion. With two distribution offers by very salient(ip) high-end national chains, Asmuns Place, a leading fashion specialty repositing for both men and women, and Levines Menswear known for professional wait on and high-quality mens fashion, an excellent opportunity presents itself for Canada Goose to expand. However, Reiss has to adjudicate whether these offers are aligned with his other objective of maintaining the allowance brand image which has been built over the years.

Partnering with these national chains has caused whatsoever concern for Westbrooks Downtown, and the other nonsymbioticly owned retailers as they fear they will not be able to get by with these large national chains if they chose to heavily discount whatsoever of Canada Goose products. Although there are many companies in the premium jacket market, The North Face, an American outerwear company, was Canada Gooses main competitor. Problems/Opportunities: In shifting the focus from small independent distributors to large national chains that would stock the products predominantly in the largest Canadian cities, Reiss faces three challenges. Firstly, although distributing through national chains would result in increased sales and growth for Canada Goose, therein lies the pretend of diluting the premium brand image that has been developed and success full moony hold over the...