The Background of Cdc

The Executive Summary

The purpose of this report is to analysis the strategy of Café de carol that would sustain the capability, strength and competitive position.

Background

The tradename "Café de Coral" (大家樂) originates from the Chinese ideal of togetherness, forming a three-word logo literally meaning that both the shareholders, the customers and the staff, should be "all happy together" at "Café de Coral."

Café de Coral Group is the largest publicly listed Chinese Fast Food restaurant in the world. The Group was incorporated in October 1968 and went public in July 1986 on the Stock Exchange of Hong Kong, which was the first of its kind at the time of listing. After four decades of development, it has become the market leader in the Hong Kong fast food industry.

Apart from core brand Cafe' de Coral, the Group is actively developing other brands to boost long-term sales in Hong Kong and it owns and operates fast food chains and restaurants including Café de Coral, The Spaghetti House, Manchu Wok, Oliver's Super Sandwiches, Ah Yee Leng Tong and others.

The Group has successfully transformed from a small home grown enterprise into a diversified global corporation. The continuous business growth records multiple growths in terms of market capitalization, turnover, profits, employees and net assets value. The market cap increased by over 20 times, turnover by over 19 times, profit by over 14 times and net assets by over 51 times since listing

Cafe' de Coral has received numerous awards for its management excellence from the local and international institutions, which include the “Asian Management Awards for Marketing and General Management”. Five times in a row, the Company have been selected as “World’s 200 Best Small Capitalization Companies” and three times in a row chosen as “Best Practice Companies’. In addition, the Company have been selected as “Leader in Corporate Governance”, and also been awarded the “IT Excellence Awards” and “IR...