Cross Cultural Advertising

International Marketing Review

Emerald Article: Cross-cultural advertising research: where we have been and where we need to go Shintaro Okazaki, Barbara Mueller

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To cite this document: Shintaro Okazaki, Barbara Mueller, (2007),"Cross-cultural advertising research: where we have been and where we need to go", International Marketing Review, Vol. 24 Iss: 5 pp. 499 - 518 Permanent link to this document: http://dx.doi.org/10.1108/02651330710827960 Downloaded on: 15-10-2012 References: This document contains references to 74 other documents Citations: This document has been cited by 13 other documents To copy this document: permissions@emeraldinsight.com

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