Dvf License Deal

Submitted by: Submitted by

Views: 189

Words: 1571

Pages: 7

Category: Business and Industry

Date Submitted: 04/08/2013 03:42 PM

Report This Essay

1. Company-Diane von Furstenberg Studio, L.P.

Headquarters - 872 Washington St New York, NY 10014 United States

Sales Volume $7.3 Million

2. Products licensed by DVF

•The Rug Company- Rug

Founded in 1997, London based handmade company has endeavored to create the most desirable rugs in the world. Uniquely, the company achieves this by combining the ancient craft of rug making with the creative brilliance of some of today’s most talented designers like Kelly Wearstler, Diane Von Furstenberg, Marni, Paul Smith, Allegra Hicks, Neisha Crosland,Vivienne Westwood, Nina Campbell, Designers Guild, and more.

Diane ventured for the first time into the interiors world with her exclusive collection for The Rug Company. Color, pattern and quality are seminal to Diane’s designs, so to find her inspiration, she turned to her archive rich with iconic prints.

• Schwartz & Benjamin- Shoes

Schwartz & Benjamin is a privately held company specializing in Women's Designer and Bridge footwear. The company is in its 85th year. Its products are distributed to the finest specialty and department stores worldwide. Schwartz & Benjamin is the licensee for Juicy Couture, kate spade, Diane von Furstenberg, Michael Kors, and KORS Michael Kors footwear.

• Marchon- Eyewear

Founded in 1983, Marchon Eyewear has grown into one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. Marchon is consistently recognized for bringing new designs and technologies to the eyewear market and has built an extensive portfolio of both house brands and prestigious fashion and sport brands: Calvin Klein, Coach, Disney, DVF, Emilio Pucci, Fendi, Jil Sander, Michael Kors, Nautica, Nike, Sean John and X Games.

Sunglasses and ophthalmic frames are inspired by such iconic DVF design elements as the wrap dress, lip prints, love knots and power stones. Shapes run from cat eyes and modified rectangles to aviators and oversized designs. Color also plays an...