Analysis of Pepsi

is

EDS (EVERY DEALER SURVEY)

COMPARATIVE ANALYSIS OF COLA-FLAVOR OF

PEPSI AND COCA-COLA PRODUCTS

UNDER THE ESTEEM SUPERVISION OF

SMRITI BAJPAI

(FACULTY OF MIM)

SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF PGDM

SUBMITTED BY:

SUSHANT KUMAR JHA

ROLL – 15036

SESSION – 2009-2011

MAHARISHI INSTITUTE OF MANAGEMENT

Maharishi Nagar Noida-Dadri Road - 201304

Tel: (120) 2567603 fax: 0120-2562652

Website: maharishiinstituteofmanagement.com

E-mail: mimnoida@mahaemail.com

ACKNOWLEDGEMENT

I would like to take this opportunity to thanks all those people who have directly or indirectly helped me to provide my training program a success. My stint with VARUN BEVERAGES LTD. was an experience that will go a long way in molding my corporate behavior.

Firstly I would like to extend my sincere thanks to Mr. MAHESH PANDEY, the Senior Customer Executive for providing me with this opportunity with VARUN BEVERAGES LTD., a great learning experience. There would not have been other organization that would have given me the experience that I have gained here in VARUN BEVERAGES LTD.

I would also like to mention my special thanks to Mr. MANOJ RAWAT, the M.E. of VARUN BEVERAGES LTD. who co-operated and helped me to enhance my knowledge on various aspects of marketing and sales.

My sincere thanks are also to my guide and mentor Mrs. SMRITI VAJPAI (FACULTY OF MIM) for giving their valuable time and suggestion and the kind of guidance at various stages of this project.

I would also like to mention special thank to all sales and distribution team, and staff members at the Dadri office of VARUN BEVERAGES LTD. which was a constant source of information about the nuances of business, for providing me great working environment at VARUN BEVERAGES LTD.

TABLE OF CONTENTS

SECTION PAGE NO.

1. Preface 5

2. Introduction 7

3. Origins...