A Car for Women Only

A Car for Women Only

My presentation is about a luxurious car for women only. I will use a commercial that appeals to insecurities and desire to promote the product. The agenda of my presentation is as follow: 1. My motive for choosing this product 2. My target customers 3. What features I’d like to promote 4. How to communicate 5. Conclusion.

1. My motive for choosing this product

One day, when I was walking on the street, my attention was suddenly caught by an attractive woman who drove a really fancy car that definitely cost a large sum of money. She looked so carefree and comfortable. It seemed that nothing could bother her. Then, I started wondering, “Why would such a pretty woman driving a car like this by herself? Somebody should drive her!” With curiosity, I want to know more about the relationship between luxurious cars and women.

2. My target customers

A research shows that the percentage of women driving cars is increasing year by year. Furthermore, the number of women buying cars increases dramatically over a short period of time. On the other hand, it is also found that most women buy cars at their 20s and 30s. Therefore, I think “women drivers” is a big market that worths focusing on.

Besides these statistics, I would like to make it more straightforward. Now imagine that you are a newlywed. Though your husband is very rich, he is so busy that you barely see him. Without things to do, you are eager to have fun, but he is not available to take you out. What do you need now? The answer is “a car that can take you to wherever you want”.

Therefore, I’d like to promote a luxurious car, and my target customers are those women in high social class who desperate to go out by themselves.

3. What features I’d like to promote

The Next question is what exactly these women want. People usually associate women with warm, fluffy, and lovely characteristics. However, these thoughts are wrong according to Marti Barletta, a researcher on female...