Innova Pure Water Inc.

[pic]

I. Product Description

Major attributes and benefits

Innova Pure Water, Inc. is a pioneer in the field of water purification technology as well as a supplier of patent protected water filtration products for the consumer and outdoor markets. Innova is the leading developer of unique and advantaged personal Water Treatment Products. The Innova products are original and unique, providing solutions to previously unmet needs. They also perform as advertised and are the worlds most tested and certified products in their class. As a result of the competitive advantage of its technology, Innova has been able to build strong Strategic Alliances for the distribution of its products. (Innova)

Innova has benefited through the acquisition of technology developed under funding by the Department of Defense and a corporate mind set to be the technology and product innovators providing the user with the finest products of their type available. Innova continues to develop new and improved products incorporating the latest technology to meet the needs of the widest spectrum of users worldwide. (Innova)

Innova products are available to meet the requirements of knowledgeable and discerning consumers eliminating selected chemical contaminants as well as pathogenic protozoa and bacteria. The Innova products offer the best value to the consumer and are priced to be within the reach of most. They also offer an exceptional savings and added convenience compared to commercial bottled water. The Innova Filters with patented technology out perform all similar products. (Innova)

Major uses and applications

Target audiences (market segments) with their description

Innova’s aims its target market at all varieties of consumers. It can be from anyone who likes to go hiking, those who want the simple taste of clean refreshing water, and to those who do not have a water filtration system at home. The quality of water worldwide is in decline due to...