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This is a strategic analysis of The Coca-Cola Company (Coca-Cola), which is the leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 100 countries worldwide and owns more than 500 brands of non alcoholic beverages.

The company encounter challenges in today’s market because of market changes, economic changes and globalization. An external analysis of the soft drink industry is performed to understand the impact of environment. An internal analysis of Coca-Cola is performed to understand the internal capabilities.The conclusion of this case study emphasizes that the company needs to reduce its dependence on carbonated beverage and diversify its product portfolio into the non carbonated sector to remain competitive.

• Water Stewardship

To obtain clean water and sanitation, watershed protection in water-stressed regions, utilization of water for production and or multiple use systems that do more than provide clean drinking water, education and awareness programs that promote water conservation within public and industry

• Healthy and Active Lifestyles

To support access to exercise, physical activity and nutritional education programs, programs that motivate behavioural changes, and programs that encourage lifestyle/behavioral changes

• Community Recycling

To increase liter abatement efforts, pre recovery and reuse, increase community recycling awareness, and support research and innovation

• Education

To support scholarships, school drop-out prevention, access to education programs, and other education initiatives, per local business unit priorities

INTRODUCTION

The Coca-Cola Company is a local work field on a worldwide scale. As their business has developed over the years, so has our public support increase in numbers to create and support projects most appropriate to local public all over the world. They have committed to put in our time, knowledge and resources to help improve and...