Ferrero Analysis

Ferrero is not only chocolate, but also a taste . It is taking the high-end product line. Its products are relatively the most unique, especially chocolate hazelnut wafers

1. Produce the high quality products and offer the perfect service.

2.Analysis the sub products, including their structures, management status, their ability and so on. We should take actions when the sub company isn’t in good management status, if we cannot change the status, just close the sub company and save the resource and develop another product.

3. Publicize the products, open up the market, and produce the new products.

4. Develop the company, from the raw materials to the reseller. Low down the price and control the quality at the first hand.

5. If the company has enough resource, it can develop the company in different industries, such as cookies, sugar, and chewing gum and so on.

Marketing Strategies

Quality first

• For Ferrero, the quality of its ingredients is fundamental, and each one must meet very strict selection criteria. The selection of raw materials goes hand in hand with the careful and meticulous selection of suppliers.

• Additional checks are performed on the packaging and transport systems used for the raw materials. Each and every ingredient is tested at the factory to guarantee its quality.

• Ferrero requires at least thirty quality checks at the factory.

• Ferrero lavished attention on its hazelnuts, of which the Group is the leading buyer in the world.

Packaging

The packaging of Ferrero chocolate is distinctive . For example Ferrero Rocher .Unique taste and characteristics of multi-layer spherical gold packaging, so that Ferrero has almost become a "first glance brand" .

Product pricing

• Ferrero in product pricing on focus test on his own physical or emotional craving, instead of actual needs are willing to pay. That is the competition for consumer thirst or desire of satisfaction and price relations, becoming its price...