Mgt 499

TUI

Kelly Williams

MGT 499

Module 1 Case Assignment

Dr. Sara Garski

Introduction

After General Motors (GM), Toyota Motor Corporation is the second largest automotive maker around the globe; although, Toyota ranks in first place in profit, revenue and net worth. Toyota was established by Kiichiro Toyoda in 1937, as a by-product of Sakichi Toyoda's Toyota Industries Company, to produce Toyota automobiles. Headquartered in Bunkyo Tokyo, Japan (as well as Toyota, Aichi); Toyota offers pecuniary services with their Toyota Financial Services division. Toyota Industries, along with Toyota Motor Corporation, make up the Toyota Group. The Toyota Group consists of Daihatsu Motors, Scion, Lexus, Fuji Industries, Yamaha Motors, Isuzu Motors and of course, Toyota Motors. Toyota Motor Corporation operates globally with the automobile industry, which includes 522 worldwide subsidiaries.

Is Toyota's mission aligned with the needs of their stakeholders?

Toyota's mission is aligned with the needs of their stakeholders - to a degree. Toyota mission is in line with long-standing philosophies; they have designed their mission to supersede short-range decisions. Toyota's philosophical principle is to "work, grow, and align" the enterprise in the direction of a universal rationale, which to the Toyota Motor Corporation states is "bigger than making money". According to Jim Press, the C.O.O. of Toyota Sales North America and Executive VP, Toyota's chief purpose is not to see a corporate gain, or for the stakeholders to see their portfolio's grow; the purpose of Toyota is to "reinvest in the future so that Toyota can continue to do business; as well as give back to the communities in which we do business". Toyota uses this idealism as the basis for all its principles. So, while the stakeholders do make money, it is not the primary goal of the Toyota Motor Corporation.

In a word, or a phrase, conceptualize the company Toyota wants to...