Marketing Advertisements

The two ads that we are looking at today are both face washes. Both ads were published in magazines aimed at younger women.

Denotation:

Our first ad is for Loreal’s Dermo Expertise Perfect Clean face wash. It is a compound transformational ad that features a large image of Freida Pinto, an actress. On the right of this there is a smaller image of the product itself surrounded by a splash of clear water. At the bottom of the ad there are three small images instructing readers on how to use the product. Scattered around the ad there are small pieces of important information including ‘revolution: cleanpod with 500 super soft tips’ however these are very small and not eye catching.

At the top of the ad there is the large Loreal brand name as well as a few informative words stating ‘pop out the cleanpod for a deep pore-by-pore clean.” The product name ‘New, Perfect Clean’ in large eye catching font is placed above the image of the product itself. The Loreal brand logo is repeated again in the bottom right hand corner accompanied by their slogan ‘because you’re worth it’. The background of the ad is very light in colour and the images are quite compact on the page meaning there is not much free space.

Connotation:

The woman featured has very clean skin. This implies that the product is the source of her clean and flawless skin. Her face appears very natural and this is showing that she needs nothing more than the product to make her look good. The white background gives us feelings of pureness and cleanliness. The white fades to a pale blue colour linking back up to the water around the product as water is often portrayed using the colour blue and evokes feelings of clarity.

The water in the ad is very transparent and suggests that your face will be as clear and clean as the water is. The colours in the ad are all very pale and subtle, the orange of the product itself is due to it being apricot scented. This makes us believe that the product is more...