The Role and Functions of the Media

DOREEN MUSONDA

NAKAPIZYE

STUDENT NO:

41418379

ASSIGNEMENT 1

COM 2604

DUE DATE: 19th AUGUST, 2013

DECLARATION |

I, the undersigned, hereby declare that this is my own personal work, except where the work(s) or publication of others has been acknowledged by means of reference techniques.I have read and understood Tutorial Letter CMNALLE/301/ regarding technical and presentation requirements, referencing techniques and plagiarism.Your signature: Doreen Musonda NakapizyeYour name: Doreen Musonda Nakapizye Student no: 41418379Date: 19 / 08 /13Witness’s signature: Deborah Kaluba |

ii.

TABLE OF CONTENTS

1. INTRODUCTION………………………………………………………………………………………………………1

1.1 Liberal-Individualist Paradigm……………………………………………………………………….1

2.2 Social Responsibility Paradigm……………………………………………………………………….1

2.3 Critical Paradigm……………………………………………………………………………………………1

2.4 Administrative Paradigm………………………………………………………………………………..1

2.5 Cultural Negotiation Paradigm……………………………………………………………………….1

2. GLOBALISATION………………………………………………………………………………………………………2

2.1 Concentration…………………………………………………………………………………………………2

3.6 Convergence…………………………………………………………………………………………………..2

3.7 Liberalisation………………………………………………………………………………………………….3

3.8 Privatisation……………………………………………………………………………………………………3

3.9 Internationalist……………………………………………………………………………………………….4

3.10 Commericalisation………………………………………………………………………………………….4

CONCLUSION…………………………………………………………………………………………………………..4

SOURCES CONSULTED……………………………………………………………………………………………..6

iii.

QUESTION 2

1. INTRODUCTION

In the researcher’s revision, a nation’ media system is not placed in any on category (or theory). Instead, Norddenstreng, Christians, Glasser and McQuail suggest that each national media system and individual medium, even each...