Marketing

Marketing: major assignment business report requirement

All the resources (products or companies) MUST BE IN AUSTRALIA!!!!!!

1st page:

Title page

2nd page:

Table of contents

3rd page:

Executive Summary

Then following pages:

1. Introduction

2.1 Purpose

2.2 Scope

2.3 Methodology

2.4 Assumptions

2.5 Limitations

2. Industry

3. Company

4. Competitors

4.1

4.2

5. Customers

6. Product Category:

(1) Define the product category; (2) Different types of goods; (3) why

7. Environment

7.1 Macro Environment

7.1.1

7.1.2

7.2 Micro Environment

7.2.1

7.2.2

8. Target Market- description details

9. Product

9.1 Description

9.2 Three levels of offer

9.2.1 Core customer value

9.2.2 Actual product

9.2.3 Augmented product

9.3 Diagram

Brief explanations in the diagram

9.4 Brand: (1) Define; (2) Detail for the Nestle company for the product Kit Kat Chunky chocolate bar which is cookies & cream

9.5 Packaging: (1) Define; (2) Detail for the Nestle company for the product Kit Kat Chunky chocolate bar which is cookies & cream

9.6 Labeling: (1) Define; (2) Detail for the Nestle company for the product Kit Kat Chunky chocolate bar which is cookies & cream

9.7 Brand Equity: (1) Define; (2) Detail for the own opinion or think that strong or not equity

9.8 Marketing Mix

Price:

Product:

Place:

Promotion:

10. Analysis of offer

11. Recommend actions (provide 3 or 4 – suggestion to improve the products )

12. References

APA Format

Alphabetical order

(At least 5 from academic sources)

All the resources (products or companies) MUST BE IN AUSTRALIA!!!!!!